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Fucking Apostrophes Book

Award: Wood Pencil

Wood Pencil / Writing for Design / Writing for Printed Materials & Graphic Communications / 2016

Apostrophes are a contentious issue, both in the worlds of design and copywriting. Based on this insight and the sweeping generalisation that Creative Directors can be a bit sweary, copywriter Simon Griffin wrote a self-promotional mailer called Fucking Apostrophes (A Guide To Show You Where You Can Stick Them).

Far from being a puerile shock tactic, the idea was to acknowledge that language has changed and apostrophes have become more complicated than people insist.

Music designed a victorian inspired book to balance the prolific use of profanities, that was both elegant and beautiful.

  • Fucking Apostrophes Book
  • Fucking Apostrophes Book
  • Fucking Apostrophes Book
  • Fucking Apostrophes Book
  • Fucking Apostrophes Book
  • Fucking Apostrophes Book

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