• D&AD Festival 2019
    21-23 May, London
  • 21-23 May, London
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Grimm Bros Inc — Business Fairy Tales

Award: Wood Pencil

Wood Pencil / Writing for Design / Writing for Printed Materials & Graphic Communications / 2016

Grimm Bros Inc is a collection of ‘business fairy tales’, which brings together two disparate worlds.

In a series of short, illustrated tales, the quaintly traditional language of fairy tales collides with the empty self-importance of business jargon. The storylines never fail to deliver an enchanting-yet-entrepreneurial ending.

The result is a wry and insightful commentary on both worlds. Amusing, beautifully crafted stories, where wolves strike brutishly hard bargains, pigs prosper in new product development, and princesses propose enterprising new businesses.

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