• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Nivea Doll

Award: Wood Pencil

Wood Pencil / PR / Creative B2C Campaign - Low Budget - Under 60k / 2016

NIVEA Doll is a toy that is sensitive to UV rays and turns red when exposed to the sun in order to help children learn about the importance of wearing sunscreen and make parents’ lives easier. During summer in Brazil, we distributed NIVEA Dolls to families at Rio de Janeiro’s beaches. The action included a van that drove along the Ipanema coastline, handing out NIVEA Doll kits. Instead of making children stop what they were doing to apply sunscreen, we made applying sunscreen part of the fun. The NIVEA Doll helped create an emotional connection with both parents and children.

  • NIVEA Doll
  • Nivea Doll

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again