Under Armour Rule Yourself Anthem

“I am indeed a king, for I know how to rule myself.” This 15th-century quote inspired the extensive “Rule Yourself” campaign for Under Armour, who asked Droga5 to help them develop a fresh point of view on training. The campaign is based on a simple insight: You are the sum of all your training. You might not always feel it, but every time you grind out another rep or get up for a 6:00 a.m. run, you build a massive force inside of you. You build your one-man army.