Consent is Simple

Sexual consent is a major issue. But the discussion is far too often made more complicated than it should be. And the focus tends to shift to nuance and grey areas, like questioning victims for dressing inappropriately and/or leading on intoxicated perpetrators. We needed to clearly define the issue. And that came down to one phrase: If It’s Not Yes, Its No. The campaign featured five characters: a penis, vagina, breast, bum and a hand. And they demonstrated the need for consent, within the context of relatable sexual social situations.