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Ariel - Share The Load

Award: Wood Pencil

Wood Pencil / Creativity for Good (White Pencil) / Advertising & Marketing Communications - Brand / 2016

Women in India have two jobs, one at the office and the other at home. So while both, the man and the woman of the house are equal contributors in paying the bills, all the household chores are solely the woman’s responsibility - cooking, cleaning, laundry, taking care of the kids and the man himself. While the man doesn’t even make his own tea or wash his own clothes. Ariel decided to address this issue and wash away the cultural stain of gender inequity at home. And so we launched “Ariel Share The Load”, making laundry a representative of all household chores.

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