Beer Tooth Implant

Some players are so passionate about rugby, that they give everything they´ve got for their team. Including their teeth. Salta Beer wanted to reward them, and give them back the tooth they had lost. But we weren’t just thinking of giving them a simple tooth implant. In collaboration with industrial designers, dental technicians and dentists, we developed a unique dental piece, specially crafted to open beer. An implant that’s perfect for third halves, a big part of rugby culture. Internet did the rest: the idea reached almost everywhere.