• Loading…

Unbelievable Bus Shelter

Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Ambient / 2015

As part of the Pepsi Max Unbelievable campaign, AMV BBDO wanted to bring an unbelievable experience to people's daily lives. Their novel solution was an augmented reality bus shelter on London's New Oxford Street. A live high-definition feed gave commuters the illusion of a clear window onto the street. What seemed like an average day suddenly took a turn when the 3D animations were mapped over the environment. Alien abductions, apocalyptic robot attacks, falling meteorites and rogue tigers were just some of the surprises unsuspecting commuters bored witness to. To make the incredible sights even more realistic, a sensor adjusted the animations to match varying light conditions.

  • Unbelievable Bus Shelter
  • Unbelievable Bus Shelter
  • Unbelievable Bus Shelter
  • Unbelievable Bus Shelter
  • Unbelievable Bus Shelter

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again