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The Eyes of a Child

Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Ambient / 2015

In an attempt to change the way society views disabilities, Leo Burnett Paris invited children and parents to play an educational game. Separated by a partition, children and parents were asked to imitate faces projected on a giant screen. Everyone participated with enthusiasm until a girl with multiple disabilities appeared. When she made a funny face, only the children imitated her. The adults seemed too embarrassed. The experiment was filmed and became a powerful online video in support of the Noemi Association's message, encouraging everybody to look at disabled people in a positive way.

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