The Bear & The Hare
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Use of Music for Film Advertising / 2014
We worked closely with adam&eveDDB to once again capture the nation with their 2013 John Lewis Christmas campaign. Continuing the established covers direction now firmly part of the brand’s identity, Lily Allen’s interpretation of “Somewhere Only We Know” soundtracked the ad, which garnered over 7 million YouTube hits and the No.2 spot in the Official Singles Chart UK in it’s first week alone. By mid-December the single had enjoyed 2 weeks at No.1 in the UK chart and became the most Shazam’d advert of 2013.
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