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Art of RAW

Award: Graphite Pencil

Graphite Pencil / Film Advertising Crafts / Animation for Film Advertising / 2014

Glassworks are very proud to have collaborated with the G-Star in-house creative team on the brand’s first ever film campaign, Art of RAW. The film is a fully CGI, macro-level journey through the G-star RAW denim-making process. G-Star's original concept for the film was directed by Glassworks’s Head of 3d and CGI director Rudiger Kaltenhauser, (now represented directorially by Ground Control). Kaltenhauser envisioned the beautiful yet moody world for the film, whilst remaining true to the core processes involved in creating G-Star’s world-famous RAW denim.

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