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The Scarecrow

Award: Wood Pencil

Wood Pencil / Digital Marketing / Online Branded Films / 2014

"The Scarecrow" is part of an ambitious content platform "Cultivate a Better World," designed to generate curiosity about where food comes from through the use of engaging entertainment. "The Scarecrow" film is set in a dystopian world where all food production is controlled by fictional industrial giant Crow Foods. The Crow Foods factory is staffed by scarecrows who have been displaced from their traditional farm jobs and now must work for the crows. Dreaming of something better, a lone scarecrow sets out to provide an alternative to the unsustainable processed food from the factory.

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