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Magic of Flying

Award: Yellow Pencil

Yellow Pencil / Digital Design / Digital Installations / 2014

We built the world’s first billboards that reacted to BA planes flying overhead. Using an ADSB antenna, we read every aircraft’s transponder data within a 200 km radius. The ads displayed each plane’s flight number and the location of its departure. Dynamic retail messaging was also matched to each route.

  • Magic of Flying
  • Magic of Flying
  • Magic of Flying
  • Magic of Flying
  • Magic of Flying
  • Magic of Flying
  • Magic of Flying

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