Google Display Logo

Google Display asked us to create an identity to live across all media that leveraged the simplicity and tone of the Google brand. Our challenge was to create a distinct identity for the company’s second- highest revenue source that would stand out in a world of B2B clutter. We created a logo that uses its most valuable asset: the Google logo. We then recreated it using the suite of different banner sizes available to advertisers. The banner spaces were designed with a colourful ‘Google’ take on the traditional ‘under construction’ pattern, hinting at great things to come.