Pleats Please Happy Anniversary Posters

We wanted to celebrate the 20th anniversary of traditional fashion brand Pleats Please by Issey Miyake, and to appeal not only to the loyal fans but also to a wide range of customers. The concept behind these visuals is ‘delicious’. Pleats Please clothes evoke an instant reaction such as: ‘Oh, that looks so delicious!’ and ‘Oh,I would love to wear that!’ This inspiration came while reviewing the brand’s clothes and guided the design concept.