• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Meet the Superhumans

Award: Yellow Pencil

Yellow Pencil / Film Advertising Crafts / Use of Music for Film Advertising / 2013

The ad captures the way Paralympians have triumphed over adversity to become elite athletes. We wanted to jolt people into seeing the ability beyond the disability. The powerful and propulsive music works with the sound design to bring out the dynamism of the sport and the drama of the flashback sequences. The Paralympics sold out for the first time ever, and brought the biggest audience to Channel 4 in over ten years.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.