Meet the Superhumans
Award: Yellow Pencil
Yellow Pencil / Film Advertising Crafts / Use of Music for Film Advertising / 2013
The ad captures the way Paralympians have triumphed over adversity to become elite athletes. We wanted to jolt people into seeing the ability beyond the disability. The powerful and propulsive music works with the sound design to bring out the dynamism of the sport and the drama of the flashback sequences. The Paralympics sold out for the first time ever, and brought the biggest audience to Channel 4 in over ten years.
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