The identity of the AGI Congress and Open is based on the typographic modular system SuperVeloz, designed by Joan Trochut in the first half of the 20th Century. Having borrowed from history, we faced the challenge of creating a fresh and distinctive visual language. We created a personalised AGI SuperVeloz Alphabet based on the initials of each speaker. When enlarged, the initials work as illustrations. We pared down type and colour to let them shine, transforming the series of initials into the focal part of the campaign.
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