Bounty is a premium priced paper towel brand; it wanted to attach benefit to those extra few dollars consumers pay. The benefit amounts to a single sheet that does more. It cleans more mess, picks up liquids more easily and lasts longer. This print campaign displayed the extent of ‘wipe-up quality’ with simple visuals. The campaign helped maintain Bounty’s superiority in the market by telling consumers: ‘No matter the mess, Bounty picks it up’.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.