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Kinetic V5

Award: Wood Pencil

Wood Pencil / Illustration / Illustration for Design / 2012

Advertising is an exact science. Its results are measured with an array of precise apparatus such as KPIs and success metrics. Unlike science, there are no set methods in achieving desired results. Our aim is to tell prospective clients that what worked yesterday may not work today; with every campaign, a new experiment is needed. Kinetic's website is a fanzine that blurs the lines between fact and fiction. It reflects what the agency does daily. Each page tells a story, blending in our history and philosophy in one frenzied publication.

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