Chiller Redesign

In 2010, Chiller unveiled its exciting new redesign. To fuse its new visual language with its celebrated tagline, Chiller created a series of logo idents that emphasised one simple, undeniable message: ‘scary good’ is what’s on Chiller. Literally. In these 5 to 10 second narratives, environments, forms and textures are used as powerful storytelling devices that connect the Chiller logo to the emotional essence of scary good: adrenaline, suspense, tension, mystery and fun.