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IKEA Shoe Cabinet

Award: Graphite Pencil

Graphite Pencil / Outdoor Advertising / Poster Advertising Campaigns / 2011

The brief was to communicate how IKEA shoe cabinets save space and help organise shoes. We created three different ads demonstrating how shoes can get in cramped up spaces. Accompanying these visuals, the simple tag line ‘Need space?’ conveyed our message clearly.

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