Symmetry

In 2010 Nissan launched its new Cube car in Europe, the very first car conceived as much as a design product as a car. To promote the launch of the car, a series of three ads demonstrated how symmetry is boring in order to dramatise one of the most iconic design aspects of the car, the asymmetry of its back. The aim of the campaign was to set people thinking about the individuality of the Cube, which flies in the face of standard car design.