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Pay with a Tweet

Award: Graphite Pencil

Graphite Pencil / Integrated & Earned Media / Earned Media Campaign / 2011

How do you promote a book that no one knows exists? The writers of ‘Oh My God What Happened and What Should I Do?’ had a dilemma. How would they reach the masses? Pay with a Tweet is the first social networking payment system, where people pay with the value of their social network. People who have something to sell simply add the Pay with a Tweet button to their site, and people who want the product simply click on the button and tweet about it. So Pay with a Tweet became a whole new way to trade content online.

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If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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