• Loading…

Pay with a Tweet

Award: Graphite Pencil

Graphite Pencil / Integrated & Earned Media / Earned Media Campaign / 2011

How do you promote a book that no one knows exists? The writers of ‘Oh My God What Happened and What Should I Do?’ had a dilemma. How would they reach the masses? Pay with a Tweet is the first social networking payment system, where people pay with the value of their social network. People who have something to sell simply add the Pay with a Tweet button to their site, and people who want the product simply click on the button and tweet about it. So Pay with a Tweet became a whole new way to trade content online.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again