Google Chrome Fast
Award: Wood Pencil
Wood Pencil / Integrated & Earned Media / Integrated / 2011
The Chrome Fast integrated campaign established Google Chrome as the fastest browser on the web. We demonstrated Chrome’s speed through ‘Speed Tests’, a viral video that matched Chrome against a potato gun, sound waves and lightning. We extended the Chrome Fast message online through webspots, rich media banners and a contextualised banner blitz. Lastly, we challenged people to be Chrome Fast by launching FastBall, an interactive YouTube game that turned everyday sites into a race around the web. The campaign helped expand Chrome's marketshare to overtake Apple's Safari as the world's second most popular browser.
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