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Almost Extinct

Award: Yellow Pencil

Yellow Pencil / Graphic Design / Calendars / 2011

The BBC Wildlife Fund raises money to support wildlife projects around the world. We were briefed to convey the serious issue of the large number of species becoming extinct each year. A calendar was developed to keep the fund at the front of stakeholders’ minds each day, while also directly showing the effect mankind is having on the planet. Sent out on 1 January, the calendar prompts the recipient to cross out a different species every day of the year.

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