• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Homemade is Best

Award: Wood Pencil

Wood Pencil / Book Design / Entire Books / 2011

This book was designed as part of a campaign about IKEA’s kitchen appliances. While it’s hard to get people excited about fridges and fans, if you talk about all the tasty things you can make with them, like cookies and cakes, you have people’s attention. That’s why we made a baking book, with kitchen appliances in it. The idea of the book was to tone down the actual cakes and focus on the ingredients. Recipes are presented as graphic still-life portraits; when you turn the page you see the result.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again