• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Homemade is Best

Award: Wood Pencil

Wood Pencil / Book Design / Entire Books / 2011

This book was designed as part of a campaign about IKEA’s kitchen appliances. While it’s hard to get people excited about fridges and fans, if you talk about all the tasty things you can make with them, like cookies and cakes, you have people’s attention. That’s why we made a baking book, with kitchen appliances in it. The idea of the book was to tone down the actual cakes and focus on the ingredients. Recipes are presented as graphic still-life portraits; when you turn the page you see the result.

  • Homemade is Best
  • Homemade is Best
  • Homemade is Best

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again