• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Urban Abstract

Award: Wood Pencil

Wood Pencil / TV & Cinema Communications / TV Promotions, Stings & Programme Junctions / 2010

Urban Abstract was created for TV channel Nelonen and it was shown before and after every commercial break in five-second parts. Urban Abstract consists of 20 five-second pairs, or can be viewed as one 200-second journey across urban space. The journey, in one, two and three dimensions, is similar to abstract surfing, in which the original destination is only reached after a number of seemingly random yet linked detours. Points, lines, planes and other abstract elements create a journey through Urban Abstract. Our goal was to create something visually beautiful and calming.

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