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Gas Station / ATM

Award: Graphite Pencil

Graphite Pencil / TV & Cinema Advertising / TV Commercial Campaigns / 2010

Santec is one of the leading companies for video security systems. With the help of security cameras, banks, gas stations and private houses can identify people who try to do something illegal. Once a thief is caught on camera they’re more than likely to be identified. In other words, there is no escape. To show this, we made spots in which the delinquents literally cannot escape the camera’s view. The frame of the picture works as an invisible wall that is impossible to cross. Once offenders enter the picture, they cannot escape.

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