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Pure Waters

Award: Yellow Pencil

Yellow Pencil / TV & Cinema Advertising / TV Commercials 41-60 seconds / 2010

Way, way down at the bottom of the world, there’s an untouched island called Tasmania where the water is famously pure, and the beer is especially good. We decided that surely there must be a connection. So, we took the purity of the island’s water and turned it into a legend, telling the story of how it makes things good. Whether you’re dunking your bike or your shoes, your girl or, yes, your beer, the pure waters of Tasmania will always give you, well, something better.

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