Earphones from Panasonic offer great sound quality. The new package design for the Stereo Earphones RP-HJE 130 had to clearly communicate this product benefit. It also had to stand out among the interchangeable packaging designs of the competition, in order to reach a target group that owns well-designed, high-class mp3 players. The new design uses theuniversal symbol for music: the note. By cleverly arranging the earphones inside a special box, they appear to look like two eighth notes. So the earphones show at first sight for whom they are made: passionate music lovers. This was also selected in the Packaging Design/Physical Shape category.
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