Life NK

Life NK is the everyday range from beauty retailer Space.NK. Life NK is inspired by a little bear that lives in brand founder Nicky Kinnaird’s handbag. A close friend gave it to her before the very first Space.NK store opened; it’s become a lucky token which travels with her around the world. The life circle is present throughout the line, using colour to differentiate the fragrances. The circle interacts with the bear in various ways to illustrate the properties of the product.