Globus x Caminada

Under Studio Caminada, Creative Director Remo Caminada is crafting a surreal identity for the food collaboration between Globus Switzerland and Andreas Caminada. Using a minimalist visual alphabet composed of a triangle, square, line, and small circle, the modular, almost game-like pixel icons invite the viewer into a welcoming yet enigmatic world. On the back of the packaging, alongside the ingredients, lyrical short stories enhance the figures on the front—weaving tales that confuse, provoke a smile, and carry a whisper of the eerie. It is a poetic universe designed to mirror the historic castle where Caminada cooks, transforming simple packaging into an atmospheric gateway to delicious food.