This self-promotional mailer was developed for illustrator Ben Weeks to send to top Canadian and international design and advertising firms. Underline Studio asked Ben to illustrate his favourite things, including his dream clients, in his signature quirky style. When sending the promo, the illustration of the addressee is hand-circled, giving each one a very personal touch. For the reverse side of the poster, Underline Studio crafted a typeface from segments of hearts. The customised lettering reads ‘Ben Weeks has many loves’. Printed with one pantone on uncoated stock, the poster folds down to fit into a square envelope.
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