Talk To The Plant

To prove Heinz’s new tagline 'No one grows ketchup like Heinz' and not just say it, we created the interactive ketchup growing experiment. At talktotheplant.com, visitors could talk to a tomato plant in real-time via voice synthesis to find out if it resulted in better growth. Anything told to the plant was broadcast live on the site. A behind-the-scenes blog kept track of technical stuff, problems, the messages and how they affected the plant growth.