Roadblock

South Africa is on record as having one of the worst drunk driving problems in the world, to the point where most people consider it acceptable to drive drunk, just as long as they don't get caught. Our mobile billboards were deployed at busy intersections on Friday and Saturday nights. From a distance, they appeared to be police roadblocks, and being unable to turn around and escape, drivers were forced to come face to face with our message: 'If you got nervous, you shouldn't be driving'.