• New Blood Awards 2019
    Submit Your Work by 20 March
  • Submit Your Work by 20 March
Enter Now
  • Loading…

Orange - Balloonacy

Award: Graphite Pencil

Graphite Pencil / Online Advertising / Digital Advertising Campaigns / 2009

We knew there were going to be lovely animal-shaped balloons around because they were in the TV ads. We can't see how we could have done anything other than set up a balloon race across the internet. The thing that got us really excited was creating a complex and mutually beneficial relationship between sites, players and Orange, something fun for racers, yet rewarding for site-owners. We built a bespoke ‘ad-serving’ environment, managing relational data between each individual balloon and the sites. The reward: 40,000 balloons, 3,000 sites and 3.2million free exposures to Orange through the race itself.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again