Axe Wake Up Edit
Axe Wake Up Edit
How do you get young guys in Japan to use AXE as part of their everyday routine? Have them wake up to a beautiful woman who reminds them! Make irresistible content for the modern alarm clock: the mobile phone.
Awards
D&AD Pencils
Get 20% off Pencils until 19 June 2026 using code: PENCILWIN26
Details
- Categories
- Countries
- Year
Credits
- Client
- Unilever Japan K.K.
