HAVAIANAS Window Campaign
Award: Wood Pencil
Wood Pencil / Illustration / Poster Advertising / 2009
Havaianas needed to communicate Brazilian values and show that every time you put on a pair of flip-flops, you are also wearing a small piece of Brazilian life and popular culture. Using the flop-flop shape we created windows showing spectacular views of Brazilian cities, beaches and jungles, inviting the viewer into the homeland of Havainanas.
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