Coming Moon

Moon viewing is a Japanese tradition, with moon viewing events usually taking place in mid-September, when the moon looks most beautiful. A haiku reading event called Coming Moon was held in 2008 in Tokyo, bringing together the reading of haiku poems with praising the beauty of the moon. Haiku is a form of Japanese poetry consisting of short poems of 17 syllables. The essence of haiku is to share an observation by using words with great economy. We adopted this idea to design posters for Coming Moon, showing dots with missing parts or in distorted forms that gradually begin to look like the moon. The simple use of black and white in the visuals is intended to allude to the moon's light and dark sides.