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Book on Paper Handkerchiefs

Award: Wood Pencil

Wood Pencil / Direct / Direct Mail Door Drop Low Volume 501-10,000 / 2009

Her enthralling romantic adventure novels make Sasha Lord one of the most successful international bestselling authors of her genre. ‘Across a Wild Sea’, yet another promising title, was issued in German by the publisher Bastei Lübbe Verlag at the beginning of 2009. A special campaign was developed for the publisher to promote Sasha Lord's new novel. The first chapters of the tear-jerking book were printed as an exclusive preview on paper handkerchiefs and sent to the publisher's dealers and loyal readers as a ‘pocket-handkerchief-book’ in a tissue box.

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