• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
Enter now
  • Loading…

Magic Salad Plate

Award: Wood Pencil

Wood Pencil / Direct / Integrated / 2009

Instead of denying the Four’N Twenty Meat Pies’ lack of health, as so many other brands do with their healthy choice meals, we decided instead to embrace it. To this end we created not an ad, but an idea that innovatively worked hand in hand with the pie to humorously say, 'For five minutes society, can you bugger off and let me eat what I want!' We created the Four’N Twenty Magic Salad Plate. A product that ridiculously lets pie eaters look like they’re eating salad when, in truth, it’s just part of the plate.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again