The New Zealand Book Council challenged us to find a fun new way to make books more accessible, and to encourage people to fall in love with reading again. These days, people spend far too much time working in front of their computers and not enough time reading books, so we figured that people would rather read books than do work. We disguised books as everyday office computer documents. And released them online.You can now read Oscar Wilde through to DBC Pierre, anywhere, anytime, without anyone ever knowing. Even at work, where your boss and co-workers will be none the wiser. And all these books are housed in our online library, which is designed to look like a Windows desktop.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.