MTN is a South African mobile communications company that empowers the individual to start something amazing. In keeping with MTN’s philosophy of celebrating the small guy, this ad was shot for the people, with the people. Hillbrow, Johannesburg, is touted as one of the most violent areas in the world, yet it remains a community. We wanted to demonstrate people coming together in a country where no one speaks to each other, and invite everyone to come down to the street and participate in something bigger than themselves.
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