• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Elevator/Metal Shop

Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercial Campaigns / 2008

This campaign was designed to get people thinking about the importance of health insurance. People spend so much time worrying about the warranties on their material things, yet forget about insuring themselves. In ‘Elevator’, a repairman talks about a warranty on his new car, while in imminent danger of being crushed. In ‘Metal Shop’, a worker is oblivious to all kinds of physical dangers as he comments on the benefits of insuring his 42-inch plasma TV. Absurd observations are demonstrated in a light-hearted way.

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