Here Come The Girls
Award: Graphite Pencil
Graphite Pencil / TV & Cinema Advertising / TV Commercials 61-120 seconds / 2008
To advertise Boots at Christmas, we decided to focus on a traditional British Christmas event: the office Christmas party. For women, this occasion calls for hours of preparation, usually starting at about 11am. For men, this occasion calls for not much more than turning up, removing their ties and eating a few cocktail sausages. Our ad focuses on women and the hundreds of Boots products they use to get ready for this all-important event.
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