Luxor Highlighters
Award: Wood Pencil
Wood Pencil / Press Advertising / Newspaper Press Advertising Colour / 2008
The campaign highlights the lives of three prominent icons. A portion of the copious text on each page is highlighted, forming the face of the person being researched. The highlighted part, when read separately, is a concise version of the much longer piece, a short story within a longer one. But the story also makes complete sense when read in the long form.
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