• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Spa/Salsa/FA Cup

Award: Wood Pencil

Wood Pencil / Direct / Print / 2008

We advertised extraordinarily cheap but very desirable items in regional newspapers. Callers to the featured phone number heard a frustrated voicemail explaining that there was no bargain available, but an irate Toyota Yaris owner had placed a hoax advert with their mobile number as revenge for disrespecting their car. For example, for the spa break advert the message was: ‘Please stop calling. I don’t do Reiki. Or Swedish massage. And I’m not irrigating anyone’s colon. There’s no free luxury spa break, OK? My girlfriend placed a fake ad in revenge because I got a spec of mud on the paintwork of her Toyota Yaris. I work nights and need to sleep during the day so please, no more calls.’

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