TV2 Finding Nemo Sushi

We were asked to come up with a direct mail piece to encourage sales for TV2 Premiere Movie advertising space, in particular &#39;Finding Nemo&#39;. It had to stand out amid the clutter landing on the media planners&#39; and buyers&#39; desks everyday. We created an edible version of Nemo that was sliced up inside pieces of sushi. Not only was this attention grabbing but it provided the answer to the movie&#39;s central question: where is Nemo? <br/>Once the recipient had eaten their sushi, a message awaiting underneath encouraged them to contact their TVNZ representative to book advertising space in &#39;Finding Nemo&#39; and other movie slots. All the packs were made fresh on 16 February 2006, and delivered just before lunchtime for maximum impact.