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New Blood Entry — Borders Of Abortion Education

Award: Wood Pencil

The Case for Her & Hey Jane / 2023

With Roe v. Wade overturned, the US states divided over their response to abortion rights. A majority became even further restrictive – exercising censorship and propaganda that misled women to believe they don’t have access to safe reproductive healthcare.

Illinois — a state protective of abortion rights — borders several abortion hostile states. So, we took to the borders and targeted thousands of women who drive into the state every day. With hyper-targeted audio ads on Spotify we informed them on available abortion healthcare options, turning these state divides into portals of education for women.

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