The Power of IMAX

IMAX is unrivalled in the ability to create powerful, immersive cinema experiences. But what if this power was visualised? This pre-show video realises a tangible ‘power of IMAX’ in the form of a crystal producing bright, flowing energy, powering every aspect of the IMAX experience. The video also visualises the symbiotic relationship that IMAX has with its audiences. The immersive cinema experiences are provided by IMAX - but it is the energy created in a theatre of true cinema lovers that charges the power of IMAX.